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Binance CMO Shares Plan To Increase Its 250M Users to 1 Billion

This episode teaches you how the world's largest crypto exchange markets itself to reach new audiences.

Welcome back to Talking Tokens.

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For this weekā€™s Tuesday episode, I interviewed Rachel Conlan, Binance CMO.

We discuss her role in growing the worldā€™s largest crypto exchange, marketing the platform to 250 million users, its growth plans to grow to 1 billion users, what it takes to build a strong community and more.

This is a great episode for marketing professionals, those who want to grow their business, or people who are curious about Binanceā€™s strategies.

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Money and people moves

The biggest updates regarding startups that raised capital, moved money or did a little bit of both as well as market players who have left their web3 job or are starting something new.

  1. Ben Weiss departs DL News to return to Fortune Magazine as a crypto reporter based in NYC

  2. CFTC to host ā€˜CEO Forumā€™ on stablecoins and collateral in latest regulatory shift (The Block)

  3. BlackRock increases ownership of Strategy, formerly known as MicroStrategy, to 5% (CoinDesk)

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Please note that this content is for informational and entertainment purposes only. Any views shared should not be considered financial advice, nor should it be used to make investment decisions. Cryptocurrencies are high risk and you should consult a financial professional before making any financial decisions. Make sure you do your own research. We may have a direct or indirect financial interest in content mentioned in this newsletter.

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