How Ubisoft Is Shaping The Future of Web3 Gaming

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For this week’s Thursday episode we, interviewed Nicolas Pouard, VP of Ubisoft’s Strategic Innovation Lab.

Ubisoft is one of the largest video game publishers that created Assassin’s Creed, Just Dance and many other games. It has forayed into the web3 gaming space and Nicolas is one of the individuals internally helping expand operations on that front.

We talk about Ubisoft’s crypto gaming strategy, appealing to mainstream gamers, how it overcame previous web3 failures from the last market cycle and more.

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